Convert ideas into engaging and captivating stories, become the author of high-yielding business proposals and other professional documents by enrolling in our contents creation course.
Everyone writes but not everyone writes. Learn the difference between everyday writing and professional writing. Get familiarized with the elements of writing, understand the writing process and tell the stories the way professionals do.
Learn types of content and types of writing, SEO writing techniques, keywords and how to adapt them.
Understand the concept of plagiarism, how to check for plagiarism, the content creation process and how to manage/promote content.
Learn Mind mapping and storytelling, how to adapt Call To Action, writing for social media, blogs, websites, academic writing, and editing.
1. The concept of content writing and its relevance
2. Role and function of content writers
3. Print and web content writing
4. Scope and types of content writing
5. Principles and processes of content writing
1. The process of Content Writing – getting the brief, ideating, researching, structuring, formatting
2. Editing and Proof-Reading—following company style sheet, grammar, copy flow, restructuring, market research
3. Writing Styles – Non-fiction (Essays, Reports), Advertising, Newspapers
4. Writing blogs, case studies, white papers
5. Corporate Communications — Writing for business to business (B2B), business to consumer (B2C), press releases, newsletters – focus on language, jargon, writing style, target audience, formal and informal language
1. Infographics – Importance and relevance
2. Images, Screenshots
3. Videos, Memes, GIFs, videos
4. Product Demonstrations
1. Quizzes
2. Polls
3. Interactive white papers
A. social media
1. Understanding the basics of social media
2. Understanding social media content writing
3. Understanding PR
B. Plagiarism laws in Content Writing
1. What is plagiarism, rules on plagiarism
2. How to write plagiarism-free copies
Option 1
Option 2
Cost
Mondays, Wednesdays & Fridays
9:00 am to 11:00 am
1:00pm to 3:00 pm
₦50,000
Saturdays
9:00 am 3:00 pm
Option 1
Option 2
Cost
Mondays, Wednesdays & Fridays
9:00 am to 11:00 am
1:00pm to 3:00 pm
Saturdays
9:00 am 3:00 pm
Time
Cost
Mondays, Wednesdays & Fridays
9:00 am to 11:00 am
₦50,000/per person per month.